Deploy close to your users. Availability varies slightly by product line — check the plan page for exact region options at checkout.
Each region connects through multiple upstream providers, so a single carrier issue doesn't take a whole region offline.
Network-level DDoS filtering is applied at every region, not just flagship locations.
Cloud Backup add-ons can store copies in a different region than your primary server for extra redundancy.
Peering agreements with regional ISPs help keep round-trip times low for local traffic.